Supreme is an American skateboarding lifestyle brand established in New York City in April 1994.
The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. The brand produces clothes and accessories and also manufactures skateboards.
The red box logo with “Supreme” in white Futura Heavy Oblique is largely based on Barbara Kruger’s propaganda art. Supreme releases new products through their retail locations around the world as well as their website on Thursday mornings in Europe and America, and on Saturday mornings in Japan.
Supreme is owned by VF Corporation.